Kraft leads 2010 with a loss

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Here's some news I like better than Heinz's new ketchup packaging. Kraft foods put itself on a packaging diet, and has lost 150 million pounds since 2005.

NORTHFIELD, IL (January 27, 2010) – A few years ago, Kraft Foods decided to lose a lot of weight. And today, it’s starting the new year 150 million pounds (68 million kilograms) leaner – having eliminated enough material from its supply chain since 2005 to exceed the company’s packaging reduction goal two years ahead of schedule!

This is great, since Kraft Foods is the world’s second largest food company (by revenue).