How does Google AdWords work?

I signed up for Google AdWords and set up an ad campaign for Flat Out Press.

I only have a $50 ad budget, so I'll see how far that takes me. The image shows the dashboard for the ad campaign. The ad is only 100 characters, for my dad's book "The Age of Hot Rods." You can configure which keywords will trigger the ad to show up alongside your regular Google search. I'll track which words inspire clicks, and then focus more on those.

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