Gargamel not only one to see gold in the Smurfs

According to legend...

When Gargamel first appeared in The Smurfnapper (published in 1959) he captured a smurf which he needed as an ingredient for a potion to make gold (according to an old magic spell). The other smurfs rallied against him, freed the kidnapped smurf and the sorcerer was defeated and humiliated. Gargamel swore revenge: from now on the conflict would be personal.

Almost 50 years later* Sony is attempting to turn the Smurfy blue guys (and one gal) into gold. They're putting together a package with the scribes from Shrek 2 & 3 as the backbone to the hybrid CGI/live-action film. Variety said this was inspired by the recentAlvin & the Chipmunkspmunks film. Huh! Not a rousing recommendation.

But, I can see where the marketing will pay off. Smurfs are smurfy, and will smurf right into any smurf game around.

Meanwhile, I say they can smurf the smurf, but can they smurf the smurf?

(*History: Papa Smurf, Smurfette and co were created in 1958 by Belgian cartoonist Pierre Culliford and were known originally by their French name Les Schtroumpfs.)