My own private Idaho store?

I read an article about this zlio.com. You can set up your own custom stores and then drive customers to them. You find a theme and then sell items in your store based on the them.

I don't know if these will ever make much money, but it's could be a piece of art setting up a store that reflects an idea. In the meantime...

• The Knit Wits, a knitting & Scrabble store
• Evil Villain supplies, say no more
• Flat Out, a hot rodding store