Are Your Pants Lying to You? An Investigation

This article at Esquire is funny. What other industries could benefit by lying to you?
As the author says...

This isn't the subjective business of mediums, larges and extra-larges — nor is it the murky business of women's sizes, what with its black-hole size zero. This is science, damnit. Numbers! Should inches be different than miles per hour? Do highway signs make us feel better by informing us that Chicago is but 45 miles away when it's really 72? Multiplication tables don't yield to make us feel better about badness at math; why should pants make us feel better about badness at health? Are we all so many emperors with no clothes?

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