Drinking good for your pocketbook?

According to this article at Yahoo, regular drinkers earn more money. Of course, you're probably spending that on alcohol.
Regular drinkers make 10% to 14% more money than those who do not drink, according to the study, conducted by the Journal of Labor Research, published quarterly by the Department of Economics at George Mason University, and the Reason Foundation, a Los Angeles-based think tank.

The study also concluded that men who drink socially -- defined as visiting a bar at least once a month -- earn an additional 7% more than those who do not. The same correlation was not found for women, however.
On a similar note, this essay mentions an interesting fact about beer advertising in India:
India bans alcohol advertising. Obviously, brewers would prefer to get their message out to consumers if given the chance. (Have you watched a football game on U.S. television lately?)
So the makers of Haywards 5000 beer came up with a shockingly clever idea: They introduced a soda with exactly the same name. Thus, they can now advertise on television for Haywards 5000 -- the soda, of course.

And yet beer drinkers must have found the message persuasive. According to the Wall Street Journal, sales of Haywards 5000 beer tripled after the ad campaign

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