How to buy an election

Here's an article from the Washington Post that details pretty well how
the Republicans targeted the 7% of voters who really were undecided.

It also talks about Kerry's lack of overall strategy and marketing plan,
and the lack of communication between Kerry and the 527 groups.

The ultimate test of the two campaigns is in the success of their efforts to increase turnout from 2000. Kerry and his allies increased the Democrat's vote by about 6.8 million votes; Bush increased his by nearly 10.5 million. In the key battleground of Ohio, Bush countered Kerry's gains in the metropolitan precincts by boosting his margin in exurban and rural counties from 57 to 60 percent, eking out a 118,457-vote victory.

A supposed strategic advantage for the Democrats -- massive support from well-endowed independent groups -- turned out to have an inherent flaw: The groups' legally required independence left them with a message out of harmony with the Kerry campaign.

A large part of Bush's advantage derived from being an incumbent who did not face a challenger from his party. He also benefited from the experience and continuity of a campaign hierarchy, based on a corporate model, that had essentially stayed intact since Bush's 1998 reelection race for Texas governor.